White Hat SEO Vs Black Hat Optimization

• What is white hat SEO? White hat search engine optimization is SEO that follows the guidelines set out by the major search engines such as Google, Yahoo and Bing and does not violate the terms and conditions the search engines put in place.
• What is black hat SEO? Black hat search engine optimization is a type of unethical SEO that does not follow the guidelines, terms and conditions that the major search engines put into place

Why Follow The Search Engine Guidelines, Terms & Conditions?

Why follow the terms and conditions laid out by the search engines?